Category: Alumni Voice

Succeeding in life after deselection from football

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Andreas Robinson scoring for Weymouth FC 2021

Andreas Robinson is a product of the much-heralded Southampton Football Club Academy. Having joined as an 8-year-old boy his entire adolescence was immersed in the Southampton Academy environment before deselection at 21. We know adolescence is a critical period of growth and development in which we acquire the skills, attitudes, and behaviours that provide the foundation for thriving in adulthood. At 28 Andreas is thriving!

Currently helping Weymouth FC in their return to the National League the midfielder is days away from graduating from Winchester University with a degree in Physiotherapy. A football career spent in the upper echelons of non-league, he has overcome footballing hardships post deselection to enter the world of physiotherapy and not exit the game. Promotion to the National League with both Havant & Waterlooville and Weymouth FC, he is set to enjoy a 3rd season in English football’s 5th tier. While his name might escape even the most ardent of Southampton supporters, his success in life, and football, is as important to champion and celebrate as that of club skipper James Ward Prowse. Why? Because Andreas represents the ‘many’ in academy football and not the ‘few’.

Robinson makes the Vanarama National League Team of the Week

Over 12,000 boys are involved in any one year at a PL or EFL academy system, with less than 1% of these making the transition to the respected first team, hence the term the ‘few’. Andreas bucked that trend, albeit his one appearance came as an 81st minute substitute in a 2-0 League Cup win over Sheffield Wednesday in 2012. A spate of lengthy and untimely injuries robbed him of much required game time during his 3-year professional contract. His 13-year journey is often judged, as is the case with most academies, on its ‘production line’. Pictures of Lallana, Bale, Walcott, and the like hang proudly on the wall space at the Saints Staplewood training complex, vindication in the football world of a successful academy. My argument is he too should take his place proudly on the production line.

Andreas Robinson in action for Southampton FC

He displays personal qualities of resilience, determination, self-awareness, humility and accountability, which quite possibly stem from his successful journey in academy football. Culture and philosophy are two prominent characteristics synonymous with elite sporting environments, and as such staff take great pride in cementing a set of values and expectations on their players. The very same training field that cultivated his contemporaries; James Ward-Prowse, Callum Chambers, Alex Oxlade-Chamberlain, Harrison Reed, Luke Shaw and Sam McQueen for example, also sowed the seed of success in players not representing Premier League Clubs. The much heralded ‘Southampton Way’ having a positive influence on the characters of those within their system perhaps? I would like to think so!

Upon deselection football scholars are jam packed with transferable skills to enter the workplace. Here is where Andreas represents the ‘many’!

Young talented footballers can offer so much to industry through their exposure to continued personal development that elite sport settings can provide. Through intense competition you gain an awareness of self, accountability for your actions, the ability to lead and represent yourself in everyday tasks, an understanding of team work and ownership of your role in collective achievement. Who wouldn’t want an employee to show such qualities? Many are combining playing with a new career and can look back on their academy days with enormous pride and satisfaction.

At what point can we determine the influence of a football academy in shaping such human qualities and skillsets that allow former players to shine outside of the game? Well this requires greater focus I would say. However, good academies do, and will continue to, be experts in children and coaching and as such can help to nurture successful people.

An overview of discussion points raised;

  • Advice to young players
  • Resilience in overcoming injury and set backs
  • The work of sport psychology
  • Taking ownership of your football and career choices
  • Thankful for his Southampton experience & the people he met
  • Former players joining Player Care staff.

If you’re a parent of child in an academy, or a current player, or perhaps you work in academy football then please listen to Andreas. He’s passionate about helping the academy landscape of today and any aspiring footballer.

Watch the interview here;

Career transition for the young footballer; words of encouragement

George Branford- Former footballer turned business owner & fitness expert

A career change for any footballer is inevitable. The time will come when you are unable to earn a living playing the game you love. For the younger professional or the scholar failing to earn their first contract, transition is often sudden and involuntary. Deselection at this stage of the footballing journey often leaves only one option, a change in occupation.

So when you find a success story such as George Branford, a now thriving business owner and fitness expert, we are duty bound to share it, celebrate it, and learn from it. George opens with;

“Imagine if you only apply half the effort and discipline it takes to make it in football, and to get as far as you did in the most competitive industry, and put that into a career or business. You’ll not only stand out from the rest, but you will succeed”.

George’s background story is unfortunately not unusual in football. A promising midfield player whose undoubted talent rewarded with a decade on the books of first Chelsea, and latterly, Portsmouth Football Club. Nathaniel Chalobah, Adam Webster and John Swift a few household names to grace the pitch with George during their formative years. The future looked bright as he juggled adolescence with secondary education and focused training sessions, all in pursuit of the dream. Finally, that day came as Portsmouth FC presented George his first professional contract.

From right to left- Nathaniel Chalobah, Adam Webster & John Swift

But almost as soon as it came, it went. At the end of the season George was informed that his contract would not be renewed. He now faces the unknown. Ten years he’d identified as a footballer, so what now? It may be that you are a young player reading this, or chances are you may know someone in this place right now. So please read on. George is determined to show YOU that there is a new passion ready to replace your love of football. YOU can thrive in a new career and YOU can harness those experiences gained from your football education to assist in this major transition.

“My advice for young players going through a career change would be that there is so much more to life than football. Outside the bubble of football you can achieve things you never knew, you can create your own pathway and you no longer need to rely on others opinions to decide on how successful you will be”.

This mindset might seem a long way off for some. When the news of your release arrives there will be TRAUMA. We know the extent of the trauma is often linked to both the ‘timing’, and the lack of ‘control’ in the decision process. Someone has decided your time is up. The more sudden the news, the heavier the potential effect on your mental health and wellbeing. Stress can elevate, confidence drain, and thoughts of failure often manifest. There is no one blue print however, reactions and experiences are individual, so too a persons coping mechanism.

George recalls;

“I actually felt relieved in some respects, I had felt like I wasn’t progressing at all over the last year and knew that I was never going to get an opportunity to play first team football. So I was excited to try a new challenge else where, as it worked out I never managed to find a new club”. 

George (3rd from Right) with fellow Portsmouth FC first year professional players

Straight away you realise George is very self aware. Most probably down to a mixture of his education and the voices of his Portsmouth coaching staff at the time. The idea of a new challenge in football can also present an exciting opportunity. But the realism here is the football industry is tough, unforgiving and ruthless. Chances are limited. What is needed here, is that YOU be proactive. Don’t expect others to search for clubs on your behalf. The best people to help are those that have spent the last few years educating you. It’s your coaches that have the network to open an often closed door. 

YOU will need support, and for George that came through friends and family stating;

“I had little or no support from the club really”. Adding, “I feel clubs could touch base more after being released, but I also recognise now that there was nothing stopping me from calling. So please, pick up the phone and call your coach. Reach out to your sport scientist, psychologist or whoever for advice or a chat”. Great advice!

Thankfully Clubs have revised and improved their after care provisions for players in recent times, often having dedicated personnel responsible for just this. But George is bang on, be proactive, make the call! Trust me the staff will be happy to hear from you. It’s just the nature of the beast that sometimes we forget those that are not in front of us. A gentle reminder and reconnect is often all it takes for support to arrive in abundance.  

George flanked by former Portsmouth Team mates Conor Chaplin & Adam Webster. Friends who’ve become clients of GB Training.

What is important to understand is that through YOUR journey as an apprentice footballer, YOU have experienced and mastered many ‘life skills’.  Defined as ranges of transferable skills needed for everyday life, by everybody, that help people thrive. Sometimes not clearly apparent. But let’s look at the typical player development pathway. 

YOU would have successfully transitioned from foundation phase to elite youth development phase, along the way hitting physical and technical targets. No doubt experienced deselection, spent time on the bench, played up or down a year, suffered and overcome an injury, said hello and farewell to many team mates, and come first or last in countless bleep tests. Think about how many dedicated hours you spent in the video analysis suite critically analysing your performance against the club’s philosophy and your positional role and responsibility within the team structure. Now throw in the countless video clips viewed on upcoming opponents as you unpick their strengths and weaknesses before game day. 

Let’s rephrase the above paragraph in ‘Life Skills’ language. YOU have mastered a range of interpersonal skills including social skills, respect, leadership, communication. YOU have developed personal skills including organization, discipline, self-reliance, goal setting, managing performance outcomes, and motivation. All social skills identified as the most important life skills, YOU are ready for YOUR next challenge. 

George offered this insight in to what is the start point.

“Training was always something I was passionate about throughout my career and doing everything I can in the gym to get better was a priority… once I left playing football professionally, it only felt right to give a role in a gym environment a try. In football you’re educated every day on how to improve your heath and fitness levels, so for me I wanted to take advantage of that, and I absolutely love it”.

George with his happy & healthy clients

George merged his passion for training with the idea of helping and educating others in maximizing their health goals. Noteworthy, is George lent on his education through being, and training, as a footballer to further his chances of becoming a fitness expert. Ask yourself now, what else are you interested in? What parts of your football education can you take with you to a new career? And what do you need to do to start that process?

YOU will see that you’ve acquired some serious transferable skills that employers and entrepreneurs alike desire. YOU have a winning advantage. 

Let’s finish where we started and leave the final words to George; 

“Imagine if you only apply half the effort and discipline it takes to make it in football, and to get as far as you did in the most competitive industry, and put that into a career or business. You’ll not only stand out from the rest, but you will succeed”.

Finally, my thanks to George for the catch up. Check out just how great he is doing by visiting or give him a follow on Instagram @georgebranford 

Written by Louis Langdown for The Football Family. Please contact if you have a story to tell.

“Nothing grabs you like football”. Realities of the unemployed footballer.


At 26 years of age and 7 years after his release from then League One side AFC Bournemouth, former professional footballer Alex Parsons has finally found a new career as a personal trainer. In a candid interview for the Football Family website, Alex speaks of untold truths in his struggle with uncertainty, depression, anxiety and lack of motivation for anything other than football. Chance encounters, true friendships, and a rekindling romance with the game serve as evidence that with time, support and strength there is work and life after football.

Now a business owner who combines working full time as a personal trainer with playing football for Worthing FC he admits; 

“Nothing grabs you like football. I couldn’t get excited about a new career, I still wanted the occupation on my passport to say professional footballer”.

A two year plumbing apprenticeship and working with his father, a stint in the big smoke as a salesman, and a brief sideline in modelling plot his work journey. A season with the Nike Academy, he credits as saving him from quitting football entirely, and the transition to part-time footballer run parallel. The influence of non league football is discussed in equal measures of beauty and brutality.

On the week the League Football Education open registration for ‘assessment day trials’, the release of Alex’s story is poignant. Marketed as your clubs last opportunity to unearth a gem and start recruiting early from the hundreds of 18-20 years olds determined to find a route back into the professional game, it is for the majority quite simply the last chance saloon. The likelihood of a successful one match trial playing in a cobbled team all desperate to perform? Slim, improbable, remote… please insert your own preference of the verb ‘unlikely’. The stark reality, fail to impress the invited scouts and the indignation of ‘unemployed footballer’ beckons.


“You don’t really think you’ve made it, but you do. I’m training everyday and often the message is to work hard, knuckle down and do more than the next man”.

There is a time in football that everyone becomes anxious, not just the players but staff, owners, sponsors and supporters.  For the Scholar it’s ‘decision day’, when they are retained or released. January when the contracted player has only the season remaining on their deal. And at anytime if the teams not winning, or when their is a managerial chance.

It’s true a few of the non playing squad members view a change in leadership as a new opportunity, but the majority feel some uncertainty over how many new faces will be on the new gaffers shopping list. 

“I was called up after training by the new manager and told in a brief conversation that I would be ‘let go’ and told if I could fix myself up before the end of my deal to do so. 

You can almost handle the decision at the time, I was still in digs, still training and full of hope I’d find another team.

But I had no agent, an unsuccessful trial at Brighton and then the exit trial. Well that was horrendous, poorly organised, a complete shambles and if there where scouts there I’d be surprised. The car journey back home was tough, it was dead silent, I didn’t want to talk and this is where it first hit me, I was low and had no idea what to do”.

I had to prompt Alex here, I needed to know why he was so low. His reply instantly hit me.

“You don’t really know football unless you’re in it”. You know what it’s like Lou…”. 

What is it like being a footballer? I can’t answer that as I was never a footballer. What is it like being in football? Well that I can answer. The world of Football is an unbelievable place, full of emotion, mostly good, sometimes bad, but always ‘alive’ and ‘buzzing’.

Pitch yourself with 30 like minded people of similar age, add a competitive edge, throw in a highly charged atmosphere, a set of agreed rules, and you’ve created a culture. Your culture. You walk and breathe a shared existence. It’s a way of life, only your squad number or initials printed on the training kit an identifiable difference. Only those in football understand the little nuances unique to the training ground environment, and these rarely leave you. To this day I can’t walk in a public shower room without flip flops on, address Dowie, Taylor, Warnock, Bradbury, Whittingham, Barker or Awford as anything other than ‘gaffer’. It’s the only place of work I know that on arrival you embrace each other with a hand shake (or fist pump depending on your age), train twice a day either pitch-side or in the gym, eat lunch together, and leave with the exact same embrace.

You’re connected, you have a sense of belonging. At its strongest you’re a family who care and support each other, at its lowest you’re an army who battle and protect each other. To know football, you have to be in football.

“I went from being surrounded by good friends everyday, training and playing football to not wanting to go outside, not wanting to see anyone.

Everywhere I went for the few months after my release people would ask me how football was? What am I doing, who am I with? I couldn’t face it, I had no answers, I was nowhere. So I removed myself from it, stayed in and trained alone, it was tough tough time”.

This presents a disturbing side affect to footballers removed from the inner circle. That sense of belonging and camaraderie are no longer there. Everyone will have, or will find, a coping mechanism to deal with this. For Alex, his coping mechanism arrived from those that reached out to him, probably without even themselves knowing.

“I needed to be around people that knew football, who understood the game and knew how I was feeling”.

Empathy arrived in his teammate and friend Shaun Cooper.


Alex pictured with his Nike Academy teammates 2013.

“A good friend and team mate Shaun Cooper took me in and I stayed with him for a while, I had no income and now no digs without a playing contract and he’d offer advice and chat things through. Another great bloke, Ryan Garry and the Nike Academy stopped me from quitting football all together at 20”.

The Nike Academy was a funded project by mega sports brand Nike. Run with the intention of helping a revolving squad of unsigned under 20 players find a professional club. Ryan Garry was a casualty, like this author, of the organisational change in management at AFCB. Released from his first senior coaching role the former Arsenal and AFCB defender became the lead coach of the fulltime Academy based at Loughborough University. Now professional development coach at Arsenal FC, his ‘connection’ to Alex allowed for this opportunity to arise.

“To be honest I debated doing it, but it was just what I needed, we where all lads in the same boat, we’d experienced the low points, we felt the same and it really was a class set up. We played show games at Barcelona, Espanyol, Man United, Exeter, it was unreal. 

If it wasn’t for that year I’d have walked away from football. I know that, 100 percent I would have quit”.

Michael Calvin’s highly acclaimed book ‘No Hunger in Paradise‘ provides this sobering statistic. ‘Only 180 of the 1.5 million boys who play organised youth football in Britain, will become a Premier League Pro’. However, it is a surprise to witness Alex struggle to think of any of his former AFCB Scholars still playing, at any level! We come up with Dan Strugnell at Conference National side Havant & Waterlooville. The likes of Danny Ings (Burnley, Liverpool, Southampton and England) and Jayden Stockley (Aberdeen, Exeter, Preston North End among others) are notable friends to make the AFC Bournemouth first team, but fall a year either side of his age group.

The importance of being with like minded people strikes me here. Cooper and Garry, among others, tipped the balance for Alex. And for players now looking for new clubs, the power of your existing network should not be underestimated. Think of the many managers, coaches, sports scientists, and players who have known you as footballer. These are valuable connections in a world still openly operational on ‘who you know’. So reach out!

Clubs now run initiatives such as ‘alumni programmes’, whereby released youth players can access support and stay in touch. The influence of such great initiatives are very much reliant on the vigour of club staff to instigate and pursue contact and support. It will get better, more refined and purposeful I’m sure. With the now defunct Nike Academy, along with Glenn Hoddle’s pioneering Spanish Academy, the choices for unsigned players are limited. It’s trial dependent, which requires two things; an active and connected agent, or coaching staff with a network of extensive contacts and influence. The player has little or no ability to pursue leads themselves, although many try with chance emails in what feel desperate times. Every football club produces, and is compliant with, a detailed ‘exit strategy’. Under the remit of the education and welfare department a number of pathways are identified and various exposure to educational courses commence. The American soccer scholarship presentation always adds an air of glamour to the otherwise less glitzy options.

Position yourself in that audience at 18 years of age. Picture your surroundings. Are you sitting in a classroom decorated in your team colours? The club crest stunningly emblazoned on any material or vantage point acting as a constant reminder of ‘who’ and ‘where’ you are. Seats, carpets, stationary, screen savers, even windows, majestically promote your identity. Are you now reading the motivational quotes splashed over the team coloured walls; ‘Potential into Excellence’, ‘Hard work beats talent when talent doesn’t work hard’? Amid the mass of wall mounted images celebrating the ‘academy production line’ of this magnificent multi million-pound purpose build football training centre, I’m afraid for some the die is cast. Could you listen attentively to a list of possible apprenticeship schemes and vocational courses presented as viable options to football and footballer? Did you hear anything that grabbed you? Unlikely. But as Alex testifies…..

“This feeling doesn’t last, it’s ok for you to feel unmotivated right now, I mean nothing grabs you like football”.


Top left- Nike Academy vs Barcelona 2013/14. Top Right- Gaining promotion to the National League South with Bognor Regis 2016/17. Bottom Left- Leading out Worthing FC 2018/19. Bottom Right- Scoring for Worthing FC 2018/19

Unable to secure a move on the back of the show games while at the Nike Academy, the next step was non league. The very real prospect of Tuesday and Thursday evenings training and a day job. Alex signed for National Conference South side Whitehawk and immediately learned two things.

“Non league is a much better standard that I ever realised, there are proper players combining a career with football, and some teams offer very good money.

This team was full of characters, some older lads on their way down from the pro game mixed with young lads looking to make their way up. But here was I doing nothing in the daytime, not because I was lazy, I was just stuck”

For Alex breaking point arrived while on loan at Hampton & Richmond after a period of limited game time. Ask any footballer, injuries aside it’s the training and ‘not’ playing that really affects their mental state.

“I’ve never spoken to anyone about this, but I cried to my mum in the car on my home after not making the squad, I just had no idea what I was doing and now I can’t break into the Hampton side. You have to remember you’re two or three years behind your mates, they’ve graduated from college or university, they have jobs and careers”.

It had come, the moment of realisation. The occupation on his passport needed an update. A little over 3 years after he was ‘let go’ and as the tears roll down his face, and in the presence of his mother, he knew.

“After the Nike Academy, I still thought I could get a full-time club, two years at plumbing college and working with my dad, who I get on so well with, and staying as high in non league as possible was my route back to a full time club. But plumping just wasn’t for me, so I tried being a Salesman in London and commuted from home (Worthing) and played for Bognor Regis.

I loved my time at Bognor, they played football the right way, it helped they had a decent gaffer and good players. Clubs at non league vary massively with facilities, some are dead, terrible. Others have pretty much state of the art facilities like 3G pitches, Gyms and decent stadiums. But for me, the most important thing is the coaching staff and set of lads. The kindest thing I can say is about sales is that I wasn’t for me. Football at Bognor was giving me the balance I needed, I was loving it. You know what it’s like in the changing room, it’s a great place to be”.

Alex being Introduced as Bang + Strikes newest model 2016.

When Alex unexpectedly won the Sun Newspapers “Hunk Hunt” a future modelling career aside, there was no hiding place in the changing room. Cue the inevitable nicknames, a fine, and picture cut outs plastered on every inch of Bognors Nyewood Lane base.

“You expect a bit of a ribbing once the lads catch wind of it, it’s the football way. Deep down everyone is happy for me, but they can’t show that, and it all helps to add to the atmosphere and you know full well it will be someone else’s turn to take a hit soon enough”.

A years modelling contract with London agent Nevs reward for the competition winner and a change in occupation, for a short time at least. Alex moved to Worthing FC and heaps further praise on the club, the coaching staff, and their support in allowing him the time to devote to his new business.

“I obviously had my PT course to attend and pass even before I could concentrate on building the business and brand. I was lucky, the Gaffer (Adam Hinshelwood) understood and gave me time off training to push myself. He and Jamie Howell at Bognor were both managers that you could work with, they listened and helped. I think the fact they’d both been ex pro’s and that Hinsh (Hinshelwood) had recently been coaching at Brighton (Brighton & Hove Albion FC) Academy meant they had a real understanding of my situation. I can’t praise them and both clubs enough for helping me play and get myself sorted work wise. Worthing FC where I am now has played a huge part in me being settled on and off the pitch, the way the club is run and the direction it’s going with Hinsh as the gaffer is something I want to be part of.

“To any young lads out there who have been released please recognise that there can be happiness found in non-league football”. 

This refreshing approach seems to be paying dividends. Alex is skippering the Bostik League Premier side to a promotion push with Worthing FC currently occupying a spot in the play-offs with just 4 games of the season remaining. Here the message is clear. It’s two fold. Do not judge your experiences of one non club with another. If Alex quit after his difficult time on loan at Hampton & Richmond from Whitehawk he’d never have found those good times at Bognor, or now at Worthing. Also, find coaching staff that invest in you outside of football, who can understand your situation and can empathise with your need to find that new career. In stealing Alex’s words ‘football sucks you in and spits you out’, so embrace the bad, and revel in the good.


“Seeing one of us make it big is brilliant. Just to know that someone’s playing at the top, it’s a pleasure”.

Alex is talking of his friendship with Danny Ings, his former AFCB scholar team mate and now established Premier League striker. I instantly know what he’s talking about. Wade Elliott was my Danny Ings, the one player to make it in our age group. You know the sacrifices they make to get to the top. I know the same joy and pride we shared in Wade scoring the winning goal at Wembley to get Burnley FC promoted to Premier League, was felt by him when one pal opened his restaurant, another graduated from University, and a couple of others won their first game as a non league management duo.

“We know each others journey and as proud as I am when I watch Danny playing for Saints, he feels the same watching me at Worthing and seeing my business grow. I truly believe everything happens for a reason and I certainly have no regrets or hard feelings about how my career went. I mean I’d have missed the brilliant holidays, my friends and families’ weddings, and all those things you take for granted, these are the things you have to sacrifice as a top player. Why are we proud of each other? Because we started with the same dream and at some point we both thought this might not happen, we might not make it.

I know what Dan’s gone through to make it to where he is now and that I have huge admiration for. Trust me that journey isn’t all pink and fluffy like most think. I’ve been with him in the car home after games as a youth team player to him playing in the Champions League and I can promise you now the feelings I have after a win or a loss, after a good or bad performance at Worthing in non-league is exactly how Dan feels after his games. No matter what crowds you’re playing in front of or how big the occasion, sometimes you can feel alone.

Remember Danny went on loan to Dorchester Town before breaking into the Cherries team. I know when he looks at me he’s thinking could I have done that? Kept playing and found a new career and started a new business”

The last part of the interview is very interesting. I asked Alex why ‘personal training’?

“As a footballer you learn many things from knowledgeable people, we are told what to eat, how to train, I mean it’s so supported nowadays. I just took the things I knew and enjoyed doing. Plumbing and sales didn’t work, my release from those jobs was football. Now for my clients I know their release from their lifestyle is me and my training regimes.

It’s like a full cycle, I’ve used what was once my support network in professional football to be the ‘team’ of support for my clients’. It gives me pleasure and the motivation to know I’m helping people feel good, live healthier, and change physically and mentally for the better”.

Where stories of plumbers, salesmen, models and personal trainers plucked from non league by professional clubs catch the countries imagination, we can identify with an under dog, or the proverbial rags to riches story. From factory worker to Premier League winner with Leicester City, we all know the magnificent rise of England international Jamie Vardy. It is an easy pill to swallow. The Ian Wright of my generation. Such is the significance of the former Northern Premier League players influence on the perception on non league that we witness a sea change in mentality and recruitment of professional clubs. Non league is now seen as a visible talent pool for new players and the battle to find the ‘next Jamie Vardy’ is in full swing.  Add the creation of his own V9 Academy designed to offer education, coaching and promotion of non league talent, his legacy builds.

Substitute that single story with the hundreds annually who struggle to transition out of professional football. These contrasting stories of the turbulent landscape of the non league pyramid, and the search for an alternative career, are barely whispered.

These young adults deserve the same accolades, and we should applaud the character and openness of those that walk in Alex’s shoes. For his story serves as a stark reminder to the ‘unemployed young footballer’ that there is another career, and there is always football.