Tag: Education

Career transition for the young footballer; words of encouragement

George Branford- Former footballer turned business owner & fitness expert

A career change for any footballer is inevitable. The time will come when you are unable to earn a living playing the game you love. For the younger professional or the scholar failing to earn their first contract, transition is often sudden and involuntary. Deselection at this stage of the footballing journey often leaves only one option, a change in occupation.

So when you find a success story such as George Branford, a now thriving business owner and fitness expert, we are duty bound to share it, celebrate it, and learn from it. George opens with;

“Imagine if you only apply half the effort and discipline it takes to make it in football, and to get as far as you did in the most competitive industry, and put that into a career or business. You’ll not only stand out from the rest, but you will succeed”.

George’s background story is unfortunately not unusual in football. A promising midfield player whose undoubted talent rewarded with a decade on the books of first Chelsea, and latterly, Portsmouth Football Club. Nathaniel Chalobah, Adam Webster and John Swift a few household names to grace the pitch with George during their formative years. The future looked bright as he juggled adolescence with secondary education and focused training sessions, all in pursuit of the dream. Finally, that day came as Portsmouth FC presented George his first professional contract.

From right to left- Nathaniel Chalobah, Adam Webster & John Swift

But almost as soon as it came, it went. At the end of the season George was informed that his contract would not be renewed. He now faces the unknown. Ten years he’d identified as a footballer, so what now? It may be that you are a young player reading this, or chances are you may know someone in this place right now. So please read on. George is determined to show YOU that there is a new passion ready to replace your love of football. YOU can thrive in a new career and YOU can harness those experiences gained from your football education to assist in this major transition.

“My advice for young players going through a career change would be that there is so much more to life than football. Outside the bubble of football you can achieve things you never knew, you can create your own pathway and you no longer need to rely on others opinions to decide on how successful you will be”.

This mindset might seem a long way off for some. When the news of your release arrives there will be TRAUMA. We know the extent of the trauma is often linked to both the ‘timing’, and the lack of ‘control’ in the decision process. Someone has decided your time is up. The more sudden the news, the heavier the potential effect on your mental health and wellbeing. Stress can elevate, confidence drain, and thoughts of failure often manifest. There is no one blue print however, reactions and experiences are individual, so too a persons coping mechanism.

George recalls;

“I actually felt relieved in some respects, I had felt like I wasn’t progressing at all over the last year and knew that I was never going to get an opportunity to play first team football. So I was excited to try a new challenge else where, as it worked out I never managed to find a new club”. 

George (3rd from Right) with fellow Portsmouth FC first year professional players

Straight away you realise George is very self aware. Most probably down to a mixture of his education and the voices of his Portsmouth coaching staff at the time. The idea of a new challenge in football can also present an exciting opportunity. But the realism here is the football industry is tough, unforgiving and ruthless. Chances are limited. What is needed here, is that YOU be proactive. Don’t expect others to search for clubs on your behalf. The best people to help are those that have spent the last few years educating you. It’s your coaches that have the network to open an often closed door. 

YOU will need support, and for George that came through friends and family stating;

“I had little or no support from the club really”. Adding, “I feel clubs could touch base more after being released, but I also recognise now that there was nothing stopping me from calling. So please, pick up the phone and call your coach. Reach out to your sport scientist, psychologist or whoever for advice or a chat”. Great advice!

Thankfully Clubs have revised and improved their after care provisions for players in recent times, often having dedicated personnel responsible for just this. But George is bang on, be proactive, make the call! Trust me the staff will be happy to hear from you. It’s just the nature of the beast that sometimes we forget those that are not in front of us. A gentle reminder and reconnect is often all it takes for support to arrive in abundance.  

George flanked by former Portsmouth Team mates Conor Chaplin & Adam Webster. Friends who’ve become clients of GB Training.

What is important to understand is that through YOUR journey as an apprentice footballer, YOU have experienced and mastered many ‘life skills’.  Defined as ranges of transferable skills needed for everyday life, by everybody, that help people thrive. Sometimes not clearly apparent. But let’s look at the typical player development pathway. 

YOU would have successfully transitioned from foundation phase to elite youth development phase, along the way hitting physical and technical targets. No doubt experienced deselection, spent time on the bench, played up or down a year, suffered and overcome an injury, said hello and farewell to many team mates, and come first or last in countless bleep tests. Think about how many dedicated hours you spent in the video analysis suite critically analysing your performance against the club’s philosophy and your positional role and responsibility within the team structure. Now throw in the countless video clips viewed on upcoming opponents as you unpick their strengths and weaknesses before game day. 

Let’s rephrase the above paragraph in ‘Life Skills’ language. YOU have mastered a range of interpersonal skills including social skills, respect, leadership, communication. YOU have developed personal skills including organization, discipline, self-reliance, goal setting, managing performance outcomes, and motivation. All social skills identified as the most important life skills, YOU are ready for YOUR next challenge. 

George offered this insight in to what is the start point.

“Training was always something I was passionate about throughout my career and doing everything I can in the gym to get better was a priority… once I left playing football professionally, it only felt right to give a role in a gym environment a try. In football you’re educated every day on how to improve your heath and fitness levels, so for me I wanted to take advantage of that, and I absolutely love it”.


George with his happy & healthy clients

George merged his passion for training with the idea of helping and educating others in maximizing their health goals. Noteworthy, is George lent on his education through being, and training, as a footballer to further his chances of becoming a fitness expert. Ask yourself now, what else are you interested in? What parts of your football education can you take with you to a new career? And what do you need to do to start that process?

YOU will see that you’ve acquired some serious transferable skills that employers and entrepreneurs alike desire. YOU have a winning advantage. 

Let’s finish where we started and leave the final words to George; 

“Imagine if you only apply half the effort and discipline it takes to make it in football, and to get as far as you did in the most competitive industry, and put that into a career or business. You’ll not only stand out from the rest, but you will succeed”.

Finally, my thanks to George for the catch up. Check out just how great he is doing by visiting https://georgebranford.co.uk or give him a follow on Instagram @georgebranford 

Life education- the Southampton way

SFC U18 in action at Staplewood.

“Southampton Football Club, over a period of time became a lot more than just a football club to me, they allowed me to do things I didn’t believe possible, meet incredible people and live my dream. But more importantly I made friendships with people for life, felt cared about and welcomed which as a 14-year old moving away from home is something that overwhelmed me and made my experience better than I could imagine!”

Former Southampton Scholar

In an unusually candid interview Ian Herding speaks with an authority and passion on his duties as Life Education and Performance Officer at Southampton FC. Ian helps to shed light on typical and non typical ways football clubs tackle the ‘unspoken’ issues of player welfare. We are undoubtedly living in times of change when it comes to sharpening the focus on a structured and proactive duty of care for our footballing hopefuls. The sharing of good practice is one major leap forward in what must be a connected and purposeful attack on how we value preventive measures.   

Ian displays an impressive schedule of events for the current playing season. In total facilitating and coordinating 144 targeted ‘life education’ sessions for registered players between 9-23 years. These include crucial guidance in off-field learning outcomes such as; social media awareness, financial planning, car and insurance dealings and other topical ‘house keeping’ administration. This to many would resonate as typical channels of support and expected currency at most Academies, not necessarily out of the ordinary.

So, lets look at the atypical, and the extraordinary

If you asked yourself how many academy footballers have travelled to a foreign country and addressed its Chancellor and visiting Presidents’, your reply I’m guessing would match my own, zero? Except of course those fortunate group of 14 and 15-year old schoolboy players from Southampton FC whom travelled to Germany. Their reason? To take an active role in a World War Commemoration Service. Angela Merkel (German Chancellor) and Emmanuel Macron (French President) among the 1500 strong parliamentary audience, heard the wonderful tribute of World War 1 hero, and talented footballer, Walter Tull, as told by a 15-year old Southampton FC player.

Emmanuel Macron (President of France) and Angela Merkel (Federal Chancellor of Germany)

The service was broadcast live on German TV with figures of 3.5 million viewers. Was it luck that this U15 group happened to include a teenager with the courage and confidence to articulate such a moving tribute to a captive, somewhat daunting, audience? Or can we trace the character building work of Ian and his team to suggest ‘luck’ isn’t responsible.

The players learn about the tragedy of War and the heroics of allied and enemy service men and women. It’s a fascinating insight into the history and politics that clearly galvanise and promote a far wider appreciation of individual courage, leadership and sacrifice for the greater good.

Walter Tull far left pictured in 1914 with British Army comrades.

When I think back on my time as a young player and reminisce about the good old days, stories of those trips together as a team are never far from conversation. I can’t always recall the most basic of information, or retain the most important of facts, but along with my friends we can, and do get lost, in the happy chat of footballing vacations. The club and Ian are firm advocates of the benefits a residential footballing trip can bring.

The conscious effort to ensure at least one foreign excursion per season for all the age groups testifies that resolve. Supported by his colleagues, trips to Italy for example are coupled with Italian lessons and the cooking and eating of the local cuisines. Cue geographic and cultural insights preceding the trip promoting an awareness and understanding of its people and landscape.  And maybe you have a few additional lovers of all things Italian.

Careers day was another ‘life experience’ session that caught the eye. In conjunction with an external partner and part of an annual dedicated series, the U15’s visit Sky Studios. Working in small teams the players are briefed with real world contemporary issues such as teenage obesity. They then research around the subject and prepare to conduct a ‘live broadcast’ of their newly acquired knowledge.

Identifying their own strengths and interests the players decide on what role they would like to occupy; presenter, camera man, sound engineer, director and so on. After some teaching and tutorials from the respective experts the players put together a news reel the like you would see on Sky News. Cutting from the studio to an outside broadcast and back again. This is all filmed and made available to each player recording their achievements. Could this lived exposure to alternative careers maybe spark an interest for the future should professional football not materialise? I believe so.

Captains Corner with First Team skipper Pierre.

Shared experiences and open dialogue seem a constant with Ian. ‘Captains corner’ is a scheduled meeting with the respected captains and vice captains of all age groups from U13’s upwards. A chance for the players to talk informally with the first team captain. A simple but effective opportunity to bring your age group leaders together to gain insight from Pierre-Emile Hojbjerg, and Steven Davis before him. This I really like, it provides a team within a team, and draws on experience from respected players throughout the club. Another of the positive learning environments that get ‘buy in’ from all corners of the football club.

Together with the alumni database, and the approach to the released footballer as detailed in the first part of this interview, we are beginning to see the Southampton Way.

Ian, on behalf of the club, sits on the Premier League Player Care committee as one of six invited members. Their remit; to research, discuss, design and implement new initiatives in supporting players’ mental heath and wellbeing. There remains a battle to invest in worthy initiatives, and an unwillingness to discuss the negative affects of the industry.

But the voice of the released footballer is becoming louder. I can’t think of a better person, or football club, to contribute and lead this growing area of responsibility to football and its footballers.

Please hit the link for the first part of the interview https://thefootballfamily.co.uk/the-released-footballer-gone-but-not-forgotten/

The released footballer – gone but not forgotten.

Ian Herding is arguably the most important person at Southampton Football Club you’ve probably never heard of. But to all released academy players he is the go to man.

Lost in a mass of dedicated Academy staff befitting the now world renowned Category 1 Academy at their magnificent Staplewood base, the Performance Education and Life Care Officer conducts his pioneering work in typically understated fashion.

Southampton are an innovative football club. It’s a word that most organisations want to be associated with, and all too readily pronounce, but few ratify their claims with substance or evidence. This two-part interview provides insight into good practice with the hope it may spark the imagination of our footballing community. Separated into two themes titled; ‘The released footballer- gone but not forgotten’, and; ‘Life education-the Southampton way’.

How do you define innovation? For me, it’s simple;

“Innovation is anything new, useful, and surprising. Great innovation often leaves you thinking, wow that’s a good idea, why didn’t I think of that”.

None more so evident than their approach to the ‘released player’. While the world wakes to ever increasing stories documenting the struggle of mental health issues of footballers, it’s reassuring to hear that preventative actions have, and are, well under way when it comes to the 99.5% that don’t make it to first team level. Recent cases of bullying, depression, anxiety and unhappiness within Academy football settings are as alarming as they are distressing. Let’s try and redress the balance with some innovation.

With pleasant ‘surprise’ Ian opens his laptop to display the clubs ‘alumni database’. Eight years of data tracking 165 released players at the end of their scholarship (U18). A permanent evolving record of their current playing status, career pathway, and specific educational and vocational support offered by his team/ the club. A database that grows organically through the concerted efforts of its creator, as is customary with a practiced auditor. The crucial part is most notably the human interaction. Ian details their last communication logging the conversations. So much so that with an air of certainty he’s able to update me on some unfamiliar names to the average Southampton fan among this talented crop of 2010/11.

Southampton FC Youth Team 2010/11

The avid Saints fan with just a cursory glance at this youth team photo will probably be able to recognise the fresh faced footballing success stories of Ward-Prowse, Reed, Shaw, Chambers, Isgrove, Turnbull and Hoskins to name a few. But to a former employee pictured with this crop some eight-years past, it was the familiar names of Nicholas, Foot, Curtis, and Young etc. that grabbed my attention. Lee Nicholas was ‘let go’ after his scholarship, and Ian was able to update me on his timeline since. Entering full-time education and gaining qualifications from Loughborough and Solent University, the degree graduate then went on to improve his coaching qualifications with the support of the clubs academy staff acting as mentors. He is now employed as the Coaching and Development Officer in the foundation arm of the club. An FA affiliate tutor he’s also one of the academies foundation phase coaches, completing a full cycle in impressive fashion.    

Southampton Graduates right to left; Chambers, Sinclair, Shaw, Reed, Turnbull, Ward-Prowse.

Perhaps offering the most powerful testament or indictment of the work Ian and his team undertake are these honest opinions of the released player. Personal reflections from the player and their parents on how they perceive Southampton FC’s after care provision seem to vindicate the need and validate the process. What a rich collection of data! The academic in me is itching to investigate the qualitative data and examine player differences and perception (on hold for now). Within the remarks Ian highlights one or two negative statements in which he refers to as “important to appreciate so we can reflect, evaluate and improve our practice”. But on the whole, the feedback is heart warming.

“The club and the people involved with the club did more than enough to prepare myself and the other members of the team for life after football, and I couldn’t be more grateful! The help they supplied us with has led me to the next chapter of my life which is at a University in North Carolina, without the help I was given I would neither be prepared and able to do this without the club and the people within it”.

Player who spent 4 years at Southampton before release at 18.
SFC Youth team in action at Staplewood 2019.

“I will forever be grateful for the time people at the club have spent making sure my time there was the best it could be, but also the time they spent making sure we grew into be good all round people and live good lives whether it was with football or without”


A released Scholar.

In a data driven world why don’t we introduce some numbers. Southampton released 11 players from the U16 group from the 2017/18 season. All 11 players went on to sign a Scholarship at a professional football club, a 100% success rate. The following season 10 players were released of which 7 have signed with professional clubs, 2 have entered higher education, and 1 is unaccounted for at the time of writing. Is this tremendous statistic by chance? No chance.

The club operate an exit strategy for all released players. It is of course the nature of the beast in this occupation, and considered by many academy football practitioners as the toughest part of the job. Ian, aware of the decisions and which player’s will need his support, prior to parent and child meetings begins his work immediately. Acting almost as an agent or intermediary on behalf of the player. Contacting clubs through an extensive network built over time he is able to forward a comprehensive dossier showcasing their talents to any prospective new employer.

The detail is exhaustive. A combination of written documents and video files offer a true reflection of the players’ performance metrics. It’s true that since the inception of the The Elite Player Performance Plan (EPPP) in 2012, accountability at club and staff level has increased tenfold. Every staff member associated with that player’s development contribute to a mix of objective and subjective information. Technical coaches offer summary of their skills, highlighting strengths and weaknesses supported by game statistics and periodic performance reviews; analysts capture game and training footage; conditioning coaches map the physical load, training data, and current maintenance or production programming, with a mix of performance measurements that chronologically define the player’s output. Some CV!

It is not always an easy process for both Ian and the player. The administrative duties are far-reaching , player incomings and outgoings within an academy take considerable expertise and knowhow. Notwithstanding the logistics of transport, accommodation and kit, there is always the overriding governance of the Premier League, the Football League, the Football Association, and the club’s internal policy and procedures to comply and satisfy. On behalf of one individual Ian contacted 54 clubs, with the player unsuccessfully trialing at 9.

Today, the player remains unattached and Ian remains determined.

Please hit the link for the second part of the interview; https://thefootballfamily.co.uk/life-education-the-southampton-way/